About Dan Finerty

Dan Finerty is the Director of Marketing at the Mountain West Credit Union Association, a Credit Union champion, a Credit Union Development Educator (CUDE), and an award-winning marketer. Dan has over 14 years of marketing experience in communications, retail, packaged goods, and, of course, Credit Unions. He believes that Credit Unions have an incredible story to tell and works with some of the brightest Credit Union professionals to help promote Credit Unions to the public. Dan holds two Bachelor’s of Science in Marketing and in Management. He is also a swell guy.

Book Review: The Culture Code

Book Review: The Culture Code

Earlier this month, I wrote about the importance of creating a Purpose Driven Culture– defined simply as having a purpose beyond profit. I believe that the Credit Union industry is a leading example on this topic, with the purpose of people helping people as the true foundation of our culture. We are a purpose driven […]

Where Will Your Next Leader Come From?

Where Will Your Next Leader Come From?

If there’s one thing that’s absolutely certain for every organization it’s this: The key to sustainability is adequately preparing the next generation of leaders. No organization can survive without competent, equipped, passionate young leaders. For the Credit Union industry to not only have a place in the future economy, but to assume its role as […]

How Leaders Can Improve Mental Health

How Leaders Can Improve Mental Health

October 10thwas Mental Health Day. The day was established in 1992 as a way to build awareness, education, and advocacy around the stigma of mental health issues. Over the last couple of decades, I think we’ve made some progress in dispelling incorrect perceptions about mental health and understanding how to promote environments that support it. […]

Purpose-Driven Organizations Have a Competitive Edge

Purpose-Driven Organizations Have a Competitive Edge

Does your organization have a purpose beyond profit? For those of us in the Credit Union Industry, the answer is a resounding “Yes!”, an answer that is apparently unique. According to a PwC research report, 79% of business leaders believe that an organization’s purpose is central to business success. And yet, 68% said that within their […]

4 Ways to Build Stronger Teams by Empowering Employees

4 Ways to Build Stronger Teams by Empowering Employees

There’s a big difference between managing and leading, and yet the terms aren’t mutually exclusive. While it’s possible to be a manager but not a leader, it’s difficult to be a leader without also being a manager, because management is largely about administration. And administrative tasks never go away, regardless of how high you climb. In […]

An Inside Peak into the Mountain West Leadership Institute

An Inside Peak into the Mountain West Leadership Institute

We’d like to introduce you to Sarah Holt, Director of Human Resources and Training for Pima Federal Credit Union in Arizona. Sarah is one of this year’s Leadership Institute Students, on track to graduate from the program this October. The Leadership Institute was created to support the growth of Credit Union leaders through an intensive yearlong program […]

The Impact of Authenticity

The Impact of Authenticity

What is authentic leadership? Authentic leaders have a deep understanding of their personal values and ethical principles, and are self-aware enough to recognize their own strengths and weaknesses. Instead of being easily pulled by impulse and trends, authentic leaders are guided by their own internal compass – a compass based on integrity, created from curious […]

An Insightful Conversation with the Chairman of the Board of Trustees for Western CUNA Management School

An Insightful Conversation with the Chairman of the Board of Trustees for Western CUNA Management School

Western CUNA Management School is a highly concentrated academic training that occurs over three yearly two-week terms. The program’s central focus is on effectively preparing promising leaders for tomorrow’s challenges and provide them with the tools they need to pursue their passion for serving members. Packed with exercises that promote the organization of ideas and collaborative problem […]

Mistakes Are Unavoidable

Mistakes Are Unavoidable

So, we might as well use them to create opportunities. A couple of years ago, researchers at Deloitte surveyed professionals from 1,300 organizations and 120 countries with the intention of gaining a more comprehensive understanding of stress at work. A whopping 82% of the 23,000 people surveyed said the top cause of stress at work was […]