About Dan Finerty

Dan Finerty is the Director of Marketing at the Mountain West Credit Union Association, a Credit Union champion, a Credit Union Development Educator (CUDE), and an award-winning marketer. Dan has over 14 years of marketing experience in communications, retail, packaged goods, and, of course, Credit Unions. He believes that Credit Unions have an incredible story to tell and works with some of the brightest Credit Union professionals to help promote Credit Unions to the public. Dan holds two Bachelor’s of Science in Marketing and in Management. He is also a swell guy.

Managing Distractions

Managing Distractions

Good time management is an important skill. It’s also a constant battle. I think one of the primary reasons that it’s such a challenge is the sheer amount of distractions most of us face nearly every minute of every hour of every day. According to Dr. Gloria Mark, Professor of Informatics at the University of […]

Announcing the Credit Union Leader Master’s Scholarship

Announcing the Credit Union Leader Master’s Scholarship

Since 1982, Mountain West Credit Union Foundation has been working to advance the Credit Union movement through leadership development and initiatives that support the long-term success of credit unions in their communities. The Foundation exists because leadership is essential to the growth and success of the Credit Union Industry. As a cooperative, we must own […]

Congratulations to this Year’s Gary Plank Scholars!

Congratulations to this Year’s Gary Plank Scholars!

Every year, the Foundation awards four $5000 Scholarships to attend the World Credit Union Conference. Named in honor of a retired Arizona League President, the Gary Plank Scholarship Program is a tremendous opportunity for Credit Union leaders to acquire valuable information, network with Credit Union professionals from all over the world, and get inspired by […]

Establishing Direction is Everyone’s Job

Establishing Direction is Everyone’s Job

There is no doubt that establishing direction is a fundamental task of leadership. A compelling vision is the cornerstone of every decision and the direct link between actions and strategic goals. But the truth is, that establishing direction is the responsibility of everyone, whether you’re a CEO or intern. Or, at least it should be. Being […]

Millennials are Not Aliens

Millennials are Not Aliens

And other obvious and not-so-obvious statements about our young professionals. Broadly speaking, the millennial generation includes everyone born between 1980 and 1999. They are the largest generation in existence today. While it’s likely that every single person reading this has been working with at least one person of the millennial generation for a while now, […]

Hiring Brand Ambassadors, Not Employees

Hiring Brand Ambassadors, Not Employees

For most organizations, creating a brand that clearly communicates the organization’s value is a key aspect of the overall business strategy. After all, an established brand with a positive reputation can clear the path to launch new products and services, move into new markets, create valuable partnerships and attract the best talent. The benefits are […]

Feedback is a Required Leadership Skill

Feedback is a Required Leadership Skill

“Good intent in giving input is not enough. We must back up intention with behavior that is skillful.” — Dr. Kathryn Smerek Offering quality feedback that moves individuals, teams and entire organizations forwarded toward both individual and shared goals is one of the most important leadership skills. After all, the very nature of leadership is […]